ABOUT US

Stay Alive is a Minnesota, North Dakota, and California based streetwear brand. Our brand is founded on the idea of "Staying Alive", taking what life gives you and not only continuing on, but living vibrantly because of it. Stay Alive is both a testament to creators Soren and Chris's futures and their pasts. Chris is a recovering alcohol and drug addict, while Soren deals with depression, anxiety and addiction. Still, they Stay Alive.